INVESTING IN GROWTH

We invest in founders to unlock growth

Investment That Unlocks Demand

You've poured blood, sweat and years into your business. You've got happy customers ... But there aren't enough of them. You aren't growing fast enough to hit your targets.

Everything would be different if you unlocked demand. 

Most companies try to raise traditional VC or PE money when they hit this point. Raise a round, start hiring sales and marketing roles, and try to generate more sales.

Unfortunately, it usually doesn't work.

Less than 1 in 10 marketing campaigns work, especially if the founder doesn't have hands-on experience running large scale demand gen programs. On average 27% of sales hires turn over in a year. More than 50% of reps will miss quota. Senior hires do no better - the average VP sales at a smaller company lasts less than 17 months.

No wonder building a demand generation and sales machine is so hard.

As fast as you build it, the team is changing. There's no consistency, and you're getting strategy whiplash as each new team member tries to put their stamp on the company by throwing out the work of the last one. That sales model you built? It didn't survive contact with reality.  

We have a better model.

Skip the exhausting merry-go-round of fundraising, hiring, strategizing, firing, re-hiring, re-strategizing ... then fundraising again, because your last demand gen team didn't work out.

We cut to the chase. Our investment isn't just writing a check and letting you figure it out. Our investments are developed collaboratively with you, with your company's ultimate exit in mind.

Our investments can include much more than capital:

  • complete brand & demand strategy
  • hands-on development of your demand generation program
  • staffing your program so you don't have to hire
  • funding customer acquisition

In other words, an investment that's as close as possible to installing a turn-key sales and marketing operation into your business.

For most founders, their zone of genius is in developing great products and keeping customers excited about it. You've got enough on your plate without having to learn every nuance of hiring and managing another team.

If this sounds like what you're looking for, read below to see if you qualify for an investment.

Investments: Who We Work With

The ideal businesses for our investment fits these criteria:

  • Businesses with no more than three controlling shareholders and no institutional (VC, PE, corporate) investors.
  • Already has sales - we do not invest in pre-revenue companies.
  • Needs help generating predictable and scalable demand

We only invest in companies which are either personally introduced to us or have engaged us in an advisory role first. 

If you do not fit either of those criteria, please visit our Advisory page to learn more about getting started.

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